The “Day in the Life” of Kutcher video shows the actor and enthusiastic startup tech investor shuffling around what is supposed to be his home while using the tablet. But upon further review, one thing that stands out about the video is that it also serves as a relatively bold commercial for Kutcher’s tech startup investments.[/vc_column_text][vc_column_text css_animation=”appear”]Using the new Yogo Tablet 2 Pro to check his email and his schedule, Kutcher not only displays the logo for Secret, one of his investments, at the top of his menu screen, he even takes a moment to call out the company’s name. Later, while scrolling through his schedule of meetings, Kutcher also prominently shows a meeting scheduled with Product Hunt, yet another company he recently invested in.
Toward the end of the video, Kutcher conducts a video chat with Lenovo CEO Yang Yuanqing that ends with a bit of awkward humor, which nevertheless does a good job of showing off the device’s relative ease-of-use. The video spot finishes by showing off the tablet’s ability to beam video content from its embedded projector, a slick demonstration for a tablet facing stiff competition from Apple’s iPad and others.[/vc_column_text][vc_column_text css_animation=”top-to-bottom”]But with so much of the video’s screen time dominated by the apps on the device, which are primarily Kutcher’s investments, it could be said that the spot is just as much a commercial for his tech startup investment portfolio as it is a Lenovo promotion. Also included in the video spot are SoundCloud, Spotify, Duolingo and Foursquare, all companies that Kutcher has invested in.
It’s not clear what compensation Kutcher is getting for his association with Lenovo (althoughone report puts the number at $10 million), but as long as it includes baked-in promotion for his tech investments, it seems like a pretty sweet deal.
Have something to add to this story? Share it in the comments.[/vc_column_text][/vc_column][/vc_row]